Marketplace

The Marketplace for Independence Support Services

Our secure, easy-to-use marketplace connects members to vetted, credentialed in-home services and eligible over-the-counter products, bringing scheduling, benefit alignment, and provider coordination together in one place.

A Familiar Way to Find Support
A simple, familiar browsing experience where members explore clear service categories through their plan’s portal — just like online shopping, but for trusted in-home support.
Flexible Payment Options
Our Digital Wallet enables plans to allocate flexible credits across the Marketplace to support incentives, value-added benefits, and Medicare Advantage plan design.
Simple Scheduling & Management
With access to 25,000+ vetted providers nationwide, members can easily book visits, receive confirmations, and track services and product delivery all in one convenient place.

Simple for Members. 
Powerful for Plans.

The Marketplace gives members an easy way to find and schedule in-home support, while giving plans a unified, data-driven system for delivering benefits at scale.

For Members

The Marketplace replaces phone trees, guesswork, and scattered vendors with a single digital home for everything related to support at home.


It feels intuitive because it is intuitive — written in plain language, designed for older adults, and supported by human help (Care Management) when needed.

For Plans

Behind the scenes, the Marketplace standardizes benefit delivery across entire populations. Plans gain:The Marketplace replaces phone trees, guesswork, and scattered vendors with a single digital home for everything related to support at home.

  • Credentialing and onboarding workflows
  • Compliance frameworks aligned to state and payer rules
  • Standardized data taxonomy across all services
  • Quality assurance and provider performance monitoring
  • Secure payment and reimbursement architecture
Everything runs on the same infrastructure, so plans get uniform standards and predictable results.
In-Home Support Services
Personal care, companionship, respite, and help with daily activities that make living at home safer and easier.
Home Safety & Modifications
Grab bars, ramps, bathroom safety equipment, railings, and small home updates that reduce fall risk and improve mobility.
Medically Tailored Meals
Nutritious, condition-specific meal delivery designed to support recovery, chronic conditions, and overall wellness.
OTC Products and Supplies
Eligible over-the-counter items like pain relief, wellness supplies, first aid, and daily living aids.
Housekeeping & Home Management
Cleaning, laundry, organization, and light home upkeep that helps maintain a safe and healthy living environment.
Pest Control Services
Trusted, vetted and credentialed providers who address common home concerns quickly and safely.
Transportation
Safe, reliable rides to medical appointments, errands, and essential community services.
Utilities and Everyday Essentials
Flexible support for eligible utilities and household needs, depending on the plan’s benefit structure.
Social and Wellness Support
Activities and exercises that promote mental sharpness, social connection, and overall well-being.

Part of the Connected Ecosystem

The Marketplace is not a standalone tool — it’s the digital front door to our entire ecosystem. Everything flows through one system, and every service leaves a clear trail of documentation and insight.

Care Concierge

Care Managers help  families understand benefits, navigate choices, and reduce stress across the claims journey.

Preferred Provider Network

25,000 vetted and credentialed providers offering personal care, home safety support, home repairs, meals, transportation, and non-traditional services.

Helpful® Card

The simplest way to access OTC products, home safety items, medically tailored meals, utilities, and eligible services in one place.

Digital Invoicing

The simplest way to access OTC products, home safety items, medically tailored meals, utilities, and eligible services in one place.