helpful® Flex Card | The Helper Bees

Helpful® Card

One Card that Combines Products and Services Together

helpful® is a plan-funded flex card that brings multiple eligible benefits into one easy place, offering payment options for both vetted in-home services and eligible OTC products. Members get a simpler way to use what their plan offers, and plans gain stronger engagement and clearer visibility into how benefits are used.

Add helpful® Flex Card Benefits

One Card, Many Benefits

Depending on the plan, Helpful® can be used for eligible OTC items, home safety supplies, meals, transportation, and more—bringing multiple benefits together in one place.

Easy to Use

Just tap or swipe like a normal payment card. The card automatically applies plan rules in the background.

Fully Integrated

helpful® connects directly to our Marketplace and vetted provider network, creating a smooth, unified experience for members.

Add helpful® Flex Card Benefits to Your Plan

Why Plans Use helpful®

Fragmented benefit delivery makes it hard for members to use what they’re eligible for — and hard for plans to track, measure, or improve.

helpful® brings multiple benefits onto one card, boosting utilization and giving plans structured, real-time visibility into spending and engagement.

How helpful^® Works

1

Your Plan Loads Eligible Funds

You'll receive your helpful® card in the mail before your plan start date.

2

Advanced Validation Ensures Accuracy

Each benefit period, your plan adds the dollars you can use on approved items or services.

3

You Shop Your Options

Use helpful® online, in-store, or through the Marketplace across a wide range of eligible categories.

4

You Pay With helpful®

Tap your card at retail or log in to the portal to use your funds within our Marketplace. Eligible items are approved automatically.

5

Track Your Orders and Spending

If you’ve ordered through the portal, you can view transaction history, order details, and shipping updates — all in one place.

The Measurable Impact of Our Ecosystem

350K+

Caregivers supported through our programs

60K+

Retail locations where helpful® can be used

25K

Vetted and credentialed providers connected to the ecosystem

1K+

Eligible OTC items available

See the Marketplace in Action

Schedule a Demo

or

Find Your Plan To Access The Marketplace