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Expert Guidance and Resources to Empower Aging in Place

We understand that successful aging in place requires access to a variety of resources, including educational content, expert guidance, and quality in-home services. The Helper Bees Care Concierge team supports insureds regardless of where they are in their aging journey (pre-claim and on-claim). Demonstrated early results = a 1.8X improvement in the ability to remain at home.

Our Care Concierge program utilizes a member engagement team that includes geriatric care managers, researchers, and data scientists. Our solution is the industry's first turnkey solution available for long-term care insurance providers, Medicare Advantage health plans, and other payers.

PROGRAM DELIVERY

Reach every insured

The Helper Bees provides partners with a branded, customized, aging-in-place content site to provide impactful educational resources and tools to insureds. To meet the needs of every insured and their family, we deliver content in three ways: online, offline, and on-demand.

PROGRAM DELIVERY

Higher engagement drives better outcomes

The Helper Bees distributes all content via an online platform and direct mail campaigns. Custom calls-to-action will encourage recipients to use the online resources, and custom URLs will track conversions from offline to online engagement – ultimately leading to 60% engagement.

Higher engagement drives better outcomes
PROGRAM DELIVERY

Online content

We use a branded, user-friendly, and up-to-date online content platform that delivers personalized educational resources to care recipients while gathering valuable data and behavioral information. A comprehensive knowledge of how your policyholders interact with your content allows you to make data-backed decisions to influence interventions.

Online content
PROGRAM DELIVERY

Expert guidance

The policyholders of today want on-demand access to experts. The Care Concierge team guides policyholders and their families through care options, local services, and new technologies to boost wellness and promote independence within the home. Combining novel technology and traditional care management techniques, the Care Concierge program improves the claims cost curve, at scale.

Expert guidance
CONTENT Site

Personalized content to educate and engage

The Helper Bees’ advanced online content platform educates while providing valuable information regarding their needs and interests, allowing the carrier to make data-backed decisions to influence interventions. In addition to our online platform, a hard copy of your content is available to be mailed to those who prefer an offline experience.

Personalized content to educate and engage

Our Partners Are Saying

One of the best ways we can support our customers is by helping to guide them, and their families, in how to plan for the impacts of a long-term care event. We believe the launch of Lincoln Concierge Care Coordination, in conjunction with Lincoln’s industry-leading long-term care products, will greatly assist policyholders and their families in navigating the process of planning for and finding care, as well as understanding what resources are available to them. By offering these services to our customers before they need long-term care we hope it will help them age in place and lead stronger, healthier lives.

Heather Deichler

Senior Vice President of MoneyGuard Business Management at Lincoln Financial Group